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E-commerceSeries BEngineering VelocityAutomationCost

Engineering team of 30 was spending 35% of sprint time on manual QA, re-running failed builds, and chasing flaky tests. Velocity was dropping quarter over quarter.

Wasted sprint time dropped from 35% to under 10%. Engineering cost per feature decreased by approximately 22% over the following quarter.

Context

A Series B e-commerce company had scaled their team but not their test infrastructure. Manual QA and flaky CI were quietly draining a third of every sprint before a single feature was touched.

Approach

  1. 01Week 1: Instrumented CI to surface the top failure sources by frequency and time cost
  2. 02Week 2: Designed automated regression suite for the 8 highest-risk checkout paths
  3. 03Weeks 3–4: Shipped automation, introduced test quarantine policy, and established a CI health metric for ongoing tracking

Result

Wasted sprint time dropped from 35% to under 10%. Engineering cost per feature decreased ~22% over the following quarter.

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